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About a year ago, my department at the South China University of Technology in Guanghzou invited me to submit a 5-minute video clip about my research laboratory, to be screened at a secondary-school summer camp. With many outreach experiences under my belt after five years as a principal investigator, I was quite confident about getting this done.
Three seconds into filming myself on my phone in my office, I realized that I had been too optimistic. I had to press ‘Pause’ because I couldn’t help looking around the room. And while watching myself on camera, I couldn’t summon the excitement I brought to the classroom — all my finely honed teaching tactics didn’t work well for a video clip. Admitting that my acting career had hit a wall, I decided to switch to a directing role and asked my graduate students to help me to film and present the video.
The 5-minute clip ended up taking 2 hours to finish, but it was so well received by the audience that it motivated me to create an account on Bilibili, one of the leading video-sharing websites in China. I wanted my lab to continue making short films in Chinese on the main topics of our research, which include digital fabrication in architecture and adaptive structures that can respond to stimuli. In the nine or so months since I created that account, our lab vlog has attracted more than 20,000 subscribers and received nearly 3 million views, mainly in China. Our videos, usually about 5 minutes long, have attracted an audience of colleagues, students and laypeople, mostly in their twenties....to be continue...
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